1. Who we are (data controller)
For the purposes of UK data protection law, Snowtrax is the data controller for personal information collected through this website and through communications relating to our snowsports activities and bookings. This includes enquiries about our ski slope, ski and snowboard lessons, snow tubing, freestyle sessions, and group bookings.
Controller details
- Business name: Snowtrax
- Registered / trading address: Matchams Lane, Christchurch, Dorset, United Kingdom, BH23 6AW
- Phone: +44 1202 470770
- General email: [email protected]
- Privacy email: [email protected]
2. Personal data we collect
We aim to collect only the information we need to respond to enquiries, manage bookings, deliver services at our centre in Christchurch, Dorset, and improve the website experience. The exact data depends on what you do on the site.
2.1 Data you provide directly
- Full name (for enquiries and booking administration)
- Email address (to respond to you and send booking-related information)
- Phone number (optional unless needed for time-sensitive booking queries)
- Enquiry content (the message you send us)
2.2 Data collected automatically
When you browse the website, some information is collected automatically, such as:
- IP address (used for security, fraud prevention, and analytics)
- Device and browser information (type, language, operating system, screen size)
- Usage data (pages visited, time on site, links clicked, general navigation patterns)
- Cookies and similar identifiers (explained in section 10)
No sensitive data
We do not ask for sensitive personal data (for example health, financial account numbers, or government identifiers) through this website. If you choose to include such data in an email, please only share what is necessary.
3. How we collect personal data
We collect personal data in the following ways:
Web forms and direct contact
If you contact us via forms linked from Contact & Location or email us, we process the information you provide so we can respond.
Booking journeys
When you use pages such as Prices & Timetable to plan a Snowtrax booking, we may process information needed to manage the booking and customer support.
Cookies and analytics tools
We use cookies and similar technologies to remember preferences and measure website performance. We may use Google Analytics 4 to understand aggregated usage. Analytics cookies are only used if you accept them in the cookie banner.
Server logs
Like most websites, our hosting infrastructure keeps logs of requests to the site (for example IP address, time, and requested page) for security, troubleshooting and abuse prevention.
4. Legal bases for processing (UK GDPR)
We process personal data only when we have a lawful basis under UK GDPR Article 6. The basis depends on the purpose of processing:
| Data / activity | Purpose | Legal basis |
|---|---|---|
| Contact form enquiries (name, email, phone, message) | Respond to your request and provide customer support | Legitimate interests (Art. 6(1)(f)) and/or steps prior to contract (Art. 6(1)(b)) |
| Booking administration | Provide the service you requested (sessions, lessons, groups) | Contract (Art. 6(1)(b)) |
| Security logs, basic fraud prevention | Protect the website, prevent abuse and ensure reliability | Legitimate interests (Art. 6(1)(f)) |
| Analytics (e.g. Google Analytics 4) | Measure performance and improve content and usability | Consent (Art. 6(1)(a)) |
| Marketing cookies / retargeting (if enabled) | Show relevant ads and measure campaign performance | Consent (Art. 6(1)(a)) |
| Legal compliance | Meet legal obligations (for example regulatory or tax-related needs) | Legal obligation (Art. 6(1)(c)) |
Where we rely on consent (for example analytics or marketing cookies), you can withdraw consent at any time by changing your cookie preferences (see section 10).
5. Purposes of processing (how we use your data)
Snowtrax uses personal data to operate the website and provide snowsports services at our centre in Christchurch, Dorset. Typical uses include:
- Service delivery including managing session participation, lesson administration, and group arrangements.
- Customer support such as responding to questions about lessons, slope sessions, tubing times, or directions.
- Operational messages related to your booking or enquiry (for example confirmations and practical information).
- Fraud prevention and security including monitoring unusual activity and protecting our systems.
- Website improvement using aggregated analytics to understand which pages are most helpful (for example lessons information or prices).
Marketing communications
If we offer newsletters or promotional emails, we will only send them where you have actively opted in, and you can unsubscribe at any time using the link in the email or by contacting [email protected]. We do not sell your personal data.
6. How long we keep personal data (retention)
We keep personal data only as long as needed for the purposes described in this policy, and to meet legal, accounting, or reporting requirements. Retention periods may vary depending on the context.
| Category | Typical retention | Reason |
|---|---|---|
| Form submissions and enquiry emails | 2 years | To manage follow-up questions, customer support, and service continuity |
| Booking administration records | Up to 6 years | Business record keeping and potential legal or financial obligations |
| Website analytics data | 14 months | To understand trends and improve site performance over time |
| Email marketing list (if you opt in) | Until you unsubscribe + 30 days | To respect your choice and process suppression records |
| Security and server logs | Up to 12 months | Security monitoring, troubleshooting, and abuse prevention |
Where a different retention period is required by law, we will follow that requirement. Where possible, we delete or anonymise data when it is no longer needed.
8. International data transfers
Snowtrax is based in the United Kingdom. Some of the service providers we use (for example analytics or email tools) may process data outside the UK and/or European Economic Area. Where personal data is transferred internationally, we use appropriate safeguards such as:
- UK International Data Transfer Agreement (IDTA) and/or Standard Contractual Clauses (SCCs) where appropriate.
- Transfers to countries recognised as providing adequate protection where applicable under UK rules.
- Additional security measures where required, such as encryption in transit.
If you would like more information about safeguards used for a particular transfer, contact us at [email protected].
9. Your rights under UK GDPR
You have rights in relation to your personal data, subject to certain conditions and exemptions. Snowtrax will respond to requests in line with legal requirements.
Your rights include
- Access: request a copy of your data
- Rectification: correct inaccurate or incomplete data
- Erasure: request deletion in certain circumstances
- Restriction: limit processing in certain circumstances
- Portability: receive data you provided in a usable format
- Object: object to processing based on legitimate interests
- Withdraw consent: where processing is based on consent
How to exercise your rights
Email [email protected] with your request. To protect you, we may ask for information to verify your identity. We aim to respond within one month.
If you signed up to marketing emails, you can unsubscribe at any time using the link included in each email. If you want your data deleted, state this clearly in your request.
Right to complain
If you are unhappy with how we handle your data, you can complain to the UK supervisory authority: Information Commissioner’s Office (ICO). You can also contact us first so we can try to resolve your concern.
11. Children’s privacy
Snowtrax provides snowsports activities for families, including lessons for children aged 4+. However, our website is not directed at children under 16 for the purpose of collecting personal data. We do not knowingly collect personal data directly from children under 16 through the website without appropriate parental involvement.
If you believe a child has provided personal data to us without a parent or guardian’s involvement, please contact [email protected] and we will take reasonable steps to delete it where appropriate.
12. Changes to this policy
We may update this Privacy Policy from time to time, for example if we introduce new website features, change analytics providers, or adjust how bookings are managed. When we make material changes, we will update the “Last Updated” date at the top of this page and may provide a notice on the website.
If you have opted in to marketing emails and the change affects how we use your data for those communications, we may also notify you by email where appropriate.
13. Contact details / Data Protection contact
If you have any questions about this Privacy Policy, want to exercise your rights, or want to request deletion of personal data, contact us using the details below. For fastest handling of privacy requests, use the dedicated privacy email address.
Snowtrax privacy contact
Email: [email protected]
Postal address: Snowtrax, Matchams Lane, Christchurch, Dorset, United Kingdom, BH23 6AW
Phone: +44 1202 470770
Data deletion and unsubscribe
To request deletion of personal data, email [email protected] with the subject line “Data deletion request”. Please include the email address you used to contact or book with us, and enough context for us to locate your records. We may ask for verification before completing the request.
If you receive marketing emails from us (only where you opted in), you can unsubscribe at any time using the unsubscribe link within the email. If you want confirmation of removal, email the privacy address and we will confirm once processed.
Privacy Policy FAQs
Do you sell my personal data?
No. Snowtrax does not sell personal data. We only share information with service providers where needed to run the site and manage bookings, or where required by law.
What data do you collect when I browse the site?
We may collect IP address, device and browser details, usage data such as pages visited, and cookie identifiers. Analytics and marketing cookies are only used if you consent.
How do I withdraw cookie consent?
You can withdraw consent by clearing site data in your browser to reset the cookie preference, and then selecting Reject in the banner when it reappears. You can also block cookies using browser settings.
How long do you keep enquiry messages?
We typically retain enquiry messages for 2 years to handle follow-up questions and support, unless a longer period is required for legal reasons.
How do I request a copy of my data?
Email [email protected] with “Data access request” and the email address you used. We may request identity verification. We aim to respond within one month.
Who do I complain to if I’m not satisfied?
You can contact the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. We recommend contacting us first so we can address the issue.
Do you use marketing pixels like Meta Pixel?
If marketing measurement tools are enabled, they are only used where you consent to marketing cookies. If you reject marketing cookies, these tools should not be activated.